91 Rock 2007 Calendar "Rock 'N' Roll Will Never Die"
Credits Corporate Name of Client:
91 Radio Rock Advertising Agency:
RMG Connect Brazil, Curitiba Chief Creative Officer:
Mario D'Andrea Creative Directors:
Carlos Guimarães/Mario D'Andrea Copywriter:
Felippe Motta Art Director:
Basic description of the project:
Turning a common gift into something extraordinary. That’s how the 91 Rock 2007 Calendar emerged. A tridimensional gravestone, with the name of 12 rock stars, dead between January and December. In the back of each month, details about the artist and the intriguing facts surrounding his/her death. The creative line of the piece – Rock ‘n’ roll will never die – is lined up with the main proposition of the radio station that emphasizes rock as a cultural phenomenon that guides to ways of life, creates tendencies and brings information and entertainment.