Point of Purchase
Euro RSCG Worldwide,
Johnnie Walker "Alligators"
Credits Corporate Name of Client:
Moet Hennessy Diageo (China) Co. Ltd. Advertising Agency:
Euro RSCG Worldwide, Shanghai Executive Creative Director:
Eddie Wong Associate Creative Directors:
Ben Sun/Alex Lee Copywriter:
Sam Sun Art Directors:
Eagle Xie/Free Sun/David Dai
Basic description of the project:
These JW 3D posters are an extension to the powerful Johnnie Walker global positioning of 'Keep Walking’. Entertaining executions of the 'Keep Walking' spirit decorated selected MOT (Modern On Trade) outlets in Shanghai.