Point of Purchase Entrant: Scholz & Friends, Berlin Sexshop
"The Incognito-Glasses"

Credits
Corporate Name of Client: Beate Uhse
Advertising Agency: Scholz & Friends, Berlin
Creative Directors: Julia Schmidt/Constantin Kaloff/James Cruickshank/Bastian Engbert
Art Director: Moritz Unuetzer
Photographer: Sittig Fahr-Becker

Basic description of the project:
People don’t want to be recognized if they’re shopping at a Sex-Store so the glasses offer a disguise. You know the black beam from magazines or on TV if celebrities don’t want to be recognized or something is censored. With this Give-Away you can’t be recognized in real life too!