Point of Purchase
Scholz & Friends,
Sexshop "The Incognito-Glasses"
Credits Corporate Name of Client:
Beate Uhse Advertising Agency:
Scholz & Friends, Berlin Creative Directors:
Julia Schmidt/Constantin Kaloff/James Cruickshank/Bastian Engbert Art Director:
Moritz Unuetzer Photographer:
Basic description of the project:
People don’t want to be recognized if they’re shopping at a Sex-Store so the glasses offer a disguise. You know the black beam from magazines or on TV if celebrities don’t want to be recognized or something is censored. With this Give-Away you can’t be recognized in real life too!