Design Finalists
Finalist
Self Promotion
Entrant:
Kolle Rebbe,
Hamburg
LEGO
"Polyplaypylene"
"Polyplaypylene"
Credits
Corporate Name of Client: LEGO GmbH
Advertising Agency: Kolle Rebbe/KOREFE, Hamburg
Creative Director: Katrin Oeding
Design Director: Reginald Wagner
Copywriter: Alexander Baron
Art Director: Reginald Wagner
Photographer: Reginald Wagner
Graphic Designer: Reginald Wagner
Basic description of the project:
Objective: On the occasion of 50 years LEGO in Germany, selected representatives of the press and LEGO partners were to be presented with a first-class gift, with pleasure in the game and creativity that LEGO symbolises like no other toy. Realisation: LEGO fan and designer Reginald Wagner designed, produced and photographed with a pinhole camera his personal LEGO memories. The book appeared in a format based on a single piece of LEGO. The front cover and verso are made of real LEGO tiles.
Corporate Name of Client: LEGO GmbH
Advertising Agency: Kolle Rebbe/KOREFE, Hamburg
Creative Director: Katrin Oeding
Design Director: Reginald Wagner
Copywriter: Alexander Baron
Art Director: Reginald Wagner
Photographer: Reginald Wagner
Graphic Designer: Reginald Wagner
Basic description of the project:
Objective: On the occasion of 50 years LEGO in Germany, selected representatives of the press and LEGO partners were to be presented with a first-class gift, with pleasure in the game and creativity that LEGO symbolises like no other toy. Realisation: LEGO fan and designer Reginald Wagner designed, produced and photographed with a pinhole camera his personal LEGO memories. The book appeared in a format based on a single piece of LEGO. The front cover and verso are made of real LEGO tiles.