Brochures/Catalogues - Consumer
Scholz & Friends,
hlx.com "See the World from Above"
Credits Corporate Name of Client:
Hapag_Lloyd Express GmbH Advertising Agency:
Scholz & Friends, Hamburg Creative Directors:
Heiko Schmidt/Gunnar Loeser/Matthias Schmidt/Stefan Setzkorn Copywriters:
Klaus Huber/Lena Krumkamp Art Director:
Konrad Witzig Graphic Designers:
Meike Schmidt/Yvonne Reinsch
Basic description of the project:
Traveling with the low-cost carrier HLX is the cheapest way to see the world from above. The brochure shows some flight-destinations from above by using simple illustrations; additionally one has to guess which famous landmarks these are.