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Silver Winner

Corporate Identity
Entrant: BBDO Stuttgart, Stuttgart
Uli Sela Setphotographer
"Always Behind the Scenes"
Credits
Corporate Name of Client: Uli Sela, Setphotographer
Advertising Agency: BBDO Stuttgart, Stuttgart
Chief Creative Officer: Armin Jochum
Creative Director: Armin Jochum
Art Director: Carolin Frick

Basic description of the project:
To introduce the set-photographer Uli Sela to film producers and establish his credentials among this target group we used semi-transparent materials printed on the back to symbolize how set-photographer Uli Sela knows exactly what goes on behind the scenes. The mailings enjoyed a response rate of 14%, significantly increasing the number of commissions Uli Sela received.