Uli Sela Setphotographer "Always Behind the Scenes"
Credits Corporate Name of Client:
Uli Sela, Setphotographer Advertising Agency:
BBDO Stuttgart, Stuttgart Chief Creative Officer:
Armin Jochum Creative Director:
Armin Jochum Art Director:
Basic description of the project:
To introduce the set-photographer Uli Sela to film producers and establish his credentials among this target group we used semi-transparent materials printed on the back to symbolize how set-photographer Uli Sela knows exactly what goes on behind the scenes. The mailings enjoyed a response rate of 14%, significantly increasing the number of commissions Uli Sela received.