Point of Purchase
Scholz & Friends,
hlx.com "The Instant Vacation Floor Sticker - Beach"
Credits Corporate Name of Client:
Hapag-Lloyd Express Advertising Agency:
Scholz & Friends, Berlin Creative Directors:
Mario Gamper/Michael Winterhagen Copywriters:
Marc Henschel/Nils Busche Art Directors:
Sandra Weinmann/Marcel Krempin Photographer:
Basic description of the project:
This promotion was aimed at bargain hunters who pick their travel destinations rather spontaneously. While they were waiting for boarding, our floor stickers gave them an impression of what their next vacation could be like - at a very reasonable price.