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Point of Purchase
Entrant: Inca Tanvir Advertising, Dubai
24 Carat Fish Food
"Live Display POP"
Credits
Corporate Name of Client: Abu Khalil Establishment
Advertising Agency: Inca Tanvir Advertising, Sharjah
Chief Creative Officer: Tanvir Kanji
Art Director: Suresh Pawar

Basic description of the project:
To create a unique and attention grabbing Point of Purchase design for 24 Carat Fish Food, we used a Fish Tank with live gold fish and an actual seashell with the message. Retailers were offered free product in exchange for space in prominent store locations and product packs were displayed in close proximity to initiate purchase.