Design Winners
Silver Winner
Point of Purchase
Entrant:
Swiss Publicis,
Zürich
Wilson
"Staff Distance Driver - Give Away Golf Ball"
"Staff Distance Driver - Give Away Golf Ball"
Credits
Corporate Name of Client: Wilson
Advertising Agency: Swiss Publicis, Zürich
Creative Director: Philipp Skrabal
Copywriter: Roy Spring
Art Director: Corinne Bresch
Basic description of the project:
The new Dd6 Distance Driver from Wilson Staff sets new distance standards for a golf club. As a supplement to classical measures, golfers who borrowed the Dd6 to test and interested regular customers, were given golf balls that were printed with: “The person who finds this ball is requested to return it to the address below.” Space was left to fill in the owner’s address, which made every ball an advertisement for the high performance capabilities of the Wilson Dd6 club.
Corporate Name of Client: Wilson
Advertising Agency: Swiss Publicis, Zürich
Creative Director: Philipp Skrabal
Copywriter: Roy Spring
Art Director: Corinne Bresch
Basic description of the project:
The new Dd6 Distance Driver from Wilson Staff sets new distance standards for a golf club. As a supplement to classical measures, golfers who borrowed the Dd6 to test and interested regular customers, were given golf balls that were printed with: “The person who finds this ball is requested to return it to the address below.” Space was left to fill in the owner’s address, which made every ball an advertisement for the high performance capabilities of the Wilson Dd6 club.