Point of Purchase
Wilson "Staff Distance Driver - Give Away Golf Ball"
Credits Corporate Name of Client:
Wilson Advertising Agency:
Swiss Publicis, Zürich Creative Director:
Philipp Skrabal Copywriter:
Roy Spring Art Director:
Basic description of the project:
The new Dd6 Distance Driver from Wilson Staff sets new distance standards for a golf club. As a supplement to classical measures, golfers who borrowed the Dd6 to test and interested regular customers, were given golf balls that were printed with: “The person who finds this ball is requested to return it to the address below.” Space was left to fill in the owner’s address, which made every ball an advertisement for the high performance capabilities of the Wilson Dd6 club.