Model Book "My Models"
Credits Corporate Name of Client:
Gerd George; Photographer Advertising Agency:
Serviceplan München/Hamburg, München Creative Directors:
Ekki Frenkler/Carlos Obers Copywriters:
Cosima Hölt/Michael Reill/Carlos Obers Art Director:
Ekki Frenkler Graphic Designer:
Basic description of the project:
The models of Gerd George aren’t models at all, they are people on the street, people next door. That’s why he sends a telephone directory, which looks like a typical model-book.