Brochures/Catalogues - Consumer
Sieglinde Betzler Personal Trainer "Betzler's Personal Training "The Heavyweight Brochure""
Credits Corporate Name of Client:
Sieglinde Betzler Personal Trainer Advertising Agency:
BBDO Stuttgart, Stuttgart Chief Creative Officer:
Armin Jochum Creative Directors:
Armin Jochum/Stefan Nagel Copywriters:
Armin Jochum/Achim Szymanski/Judith Homoki/Sascha Dudic Art Directors:
Stefan Nagel/Carolin Frick/Melanie Sonnenschein Photographer:
Niels Schubert Illustrator:
Basic description of the project:
To produce a promotional brochure for personal trainer Sieglinde Betzler we developed a heavyweight brochure that had solid steel plates in its cover. To lift, open and read it, people therefore had to put in a bit of effort, as it weighed 2 kilograms.