Credits Media Type:
Ambient, Digital Media, Poster & Outdoor, Print, Television/Cinema, Stand Up Comedy Tour URL Address:
www.clearification.com Corporate Name of Client:
Microsoft Advertising Agency:
McCann Worldgroup/Mekanism Chief Creative Officers:
Rob Bagot/John McNeil Creative Director:
Tommy Means (Mekanism) Copywriters:
Demetri Martin/Tommy Means (Mekanism) Art Directors:
Michael Gillette/Troy Cooper (Mekanism) Illustrator:
Michael Gillette (Mekanism) Producers:
Ed Galvez (McCann)/Stef Smith/Jason Harris/Elizabeth Morse (Mekanism) Director:
Tommy Means (Mekanism)
Basic description of the project:
McCann Worldgroup and Mekanism developed a "pre-launch" assingment for Windows Vista. The brief was "clarity", and the goal was to build awareness.
We targeted "Modern Digitals", a younger, tech-savvy subset of the Windows Vista target. They are the new influencers and will shape the future of technology.
The result: a modern marketing campaign featuring comedian Demetri Martin.
The program includes a website featuring over four hours of original content, banners and daily puppet blogs. The campaign culminates in a one-hour Comedy Central special featuring Demetri Martin and program breaks featuring Clearification.com content.