Integrated Media
Entrant:
Duval Guillaume,
Brussels
GAIA
Credits Media Type:
Ambient, Poster & Outdoor, Television/Cinema Corporate Name of Client:
GAIA Advertising Agency:
Duval Guillaume,
Brussels Group Creative Directors:
Katrien Bottez/Peter Ampe Copywriter:
Tom Berth Art Director:
Geert De Rocker Photographer:
Charlie De Keersmaecker Graphic Designer:
Seb De Roover Agency Producer:
Tom Garcia Production Company:
Caviar,
Brussels Producer:
Isabelle Verreyke Directors:
Wim Bonte/Birger Platteeuw Sound Design Company:
Masda,
Brussels
Basic description of the project:
OBJECTIVE : Put the topic of painfully castrating pigs without narcosis, back on the political agenda.
CONCEPT : The sound says it all. We used the sound of crying castrated piglets as a sample for a hit single of the fictitious band Pigs in Pain. The whole campaign wasn’t revealed before the act had become a hit
TARGET AUDIENCE : Young people willing to act + Politicians