Integrated Media Entrant: Arnold, Boston Infect Truth

Credits
Media Type: Digital Media, Print, Radio, Television/Cinema
URL Address: http://infect2006.thetruth.com/
Corporate Name of Client: American Legacy Foundation/Truth
Advertising Agency: Arnold, Boston/Crispin Porter + Bogusky, Miami
Executive Creative Directors: Pete Favat/Alex Bogusky
Creative Directors: John Kearse/Tom Adams
Associate Creative Director: Meghan Siegal
Copywriters: Roger Baldacci/John Kearse/Pete Harvey/Marc Einhorn/Will Chambliss/Matt Ledoux/Jake Mikosh/Dustin Ballard/Mike Howard/Guy Rooke/Yutaka Tsujino
Art Directors: Meghan Siegal/Gabe Jeffrey/Tim Mahoney/Pamela Coatti/Adam Larson/Kevin Grady/Lee Einhorn/Mike Costello/Rob Kottkamp/Jason Ambrose/Doug Pedersen/Keith Scott
Agency Producers: Sarah Spitz/Mary Donington/Cindy Perez/Sheri Radel/Barry Frechette/Paul Fortuin/Zach Jagentenfl
Web Designers: Meghan Siegal/Ryan Habbyshaw/Gabe Jeffrey/Max Pfennighaus/Cuban Council
Programmers: Ebbey Mathew/Cuban Council
Flash Developer: Chris Teso
Flash Animators: Chris Teso/Steve Palumbo/Jeff Hayes/Jonathan Ratcliff

Basic description of the project:
Truth is about spreading info to teenagers, so they can make informed decisions about smoking. “Infect truth” helps those kids take what they’ve learned and pass it on in rebellious ways. In print, we offer inserts that are tools of mass infection; the TV demonstrates ways of infecting people on the streets; and online – through thetruth.com, blog-sites, social networking sites, and more guerrilla-style computer take-overs – we give kids over 70 subversive “tools of infection” to spread the word. Knowledge is contagious. Infect truth.