Jung von Matt,
Oh it´s fresh
Credits Corporate Name of Client:
Oh it´s fresh Advertising Agency:
Jung von Matt, Hamburg Creative Directors:
Arno Lindemann/Bernhard Lukas Copywriter:
Tom Hauser Art Director:
Soeren Porst Graphic Designer:
Basic description of the project:
The Oh it´s fresh! - milk udder packaging.
At the coffee shop chain “Oh it’s fresh!” – as the name might suggest – freshness is the name of the game, whether you go for tasty bagels, freshly squeezed juices or specialty coffees. And how better to demonstrate this commitment to freshness than by reflecting it in even the tiniest details in “Oh it’s fresh!” stores: the unusually designed single portions of milk with a little udder printed on them – the milk pretty much goes straight from the cow into your coffee!