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Package Design Finalists

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Finalist

Foods
Entrant: Lewis Moberly, London
Selfridges Brand Packaging
Credits
Corporate Name of Client: Selfridges & Co
Design Company: Lewis Moberly, London
Executive Creative Director: Mary Lewis
Copywriter: Mary Lewis
Graphic Designer: Sarah Roberts

Basic description of the project:
BRIEF Selfridges is best known for fashion and style, its celebrated food hall needed the same kudos. The brief was to create a collectable, desirable range of packaging for Selfridges brand packaging across diverse forms and products. Launched this autumn 2006, the eclectic mix of packaging reflects Selfridges’ rich and varied history. Archive graphics are mixed with contemporary structures and finishes and some fashion cues. RATIONALE An iconic ‘S’ unites the range and Selfridges’ distinctive brand yellow is used boldly but sparingly to add bursts of colour tempered with white, silver, black and bronze.