Pande Design Solutions,
Credits Corporate Name of Client:
Nestlé Brasil Advertising Agency:
McCann , São Paulo Design Company:
Pande Design Solutions, São Paulo Container Company:
CBL , São Paulo Executive Creative Director:
Marta Cardoso Creative Director:
Ronnie Kinoshita Copywriter:
Tatiana Damberg Art Director:
Peterson Sironi Illustrators:
Alê Abreu/Carlos Sá/Hiro Graphic Designers:
Ronnie Kinoshita/Peterson Sironi/Renata Almeida/Hugo Freitas/Alexandre Colin Engraver:
Basic description of the project:
Nestlé’s powdered milk Ninho has a new line of special packages created by Pande Design Solutions. This joyfull tin, shaped like a milk bucket, is a sales success and helped to to strengthen the emotional connection consumer have with the brand.
The family size buckets reminds the consumer of the antique milk buckets used in traditional farms, and come in seasonal versions. The collectible commemorative packages celebrate the brand, like the 2006 World Cup and 2006’s Christmas. The newest packages come in 5 versions, with 2007 Pan American Games motives.