Package Design Finalists
Finalist
Tobacco Products
Entrant:
DPZ Propaganda,
São Paulo
Carlton Book Store Pack
Credits
Corporate Name of Client: Souza Cruz
Advertising Agency: DPZ , São Paulo
Creative Directors: Carlos Silvério/Francesc Petit
Copywriter: Mariana Horta
Art Directors: Jacqueline Lemos/Alberto Kim
Illustrators: Brasilio Matsumoto/6B Estudio
Basic description of the project:
With an action which was totally innovative in Brazil, packs with designs tailor-made for bookstores were developed. There were two packs with themes inspired by this universe. With its CARLTON BOOK STORE PACK edition, Carlton gave a more exclusive touch to the pleasure of smoking.
Corporate Name of Client: Souza Cruz
Advertising Agency: DPZ , São Paulo
Creative Directors: Carlos Silvério/Francesc Petit
Copywriter: Mariana Horta
Art Directors: Jacqueline Lemos/Alberto Kim
Illustrators: Brasilio Matsumoto/6B Estudio
Basic description of the project:
With an action which was totally innovative in Brazil, packs with designs tailor-made for bookstores were developed. There were two packs with themes inspired by this universe. With its CARLTON BOOK STORE PACK edition, Carlton gave a more exclusive touch to the pleasure of smoking.