Beverages - Alcoholic
Monkey Shoulder Whisky
Credits Corporate Name of Client:
William Grant & Sons Design Company:
Lewis Moberly, London Executive Creative Director:
Mary Lewis Copywriters:
Mary Lewis/Guy Middleton Graphic Designer:
Basic description of the project:
To create the identity for a new blended malt whisky, appealing to a younger audience who respond to contemporary brands which are not based on marketing myth.
Monkey Shoulder is the name given to the stoop malt men acquire from repeatedly turning the malt by hand.
A simple bottle is decorated with three dimensional monkeys appropriately positioned on the shoulder. Each monkey represents each of the three malts which form the blend. The iconic monkeys are supported by a typographic label which tells the malt men story.
Young professionals and whisky enthusiasts.