Beverages - Non Alcoholic
Credits Corporate Name of Client:
FullyLoadedTea Inc. Design Company:
Subplot Design , Vancouver Creative Directors:
Matthew Clark/Roy White Copywriter:
Matthew Clark Photographers:
People Photography: Stock; All Other: Raeff Miles Illustrators:
Matthew Clark/Roy White/Steph Gibson Graphic Designer:
Basic description of the project:
FullyLoadedTea is the bold, opinionated, full-flavor, big attitude line of whole leaf teas and all-fruit tisanes in a world of the “wishy-washy”.
A complete identity system was developed, including a packaging system for eight flavours of tea, sachets, and point of sale displays. The system rants against the “watered down world”. Flavour names jump out of the rants, while a flavour-inspired painted background with illustrated fruit blends and iconic photography bring both the storytelling and flavour story to life. The packaging system also integrates a unique drop-down drawer for restaurant and café display purposes, instead of the typical ripped front.