Confectionery / Snacks
Hornall Anderson Design,
Credits Corporate Name of Client:
AMES International Design Company:
Hornall Anderson Design, Seattle Creative Director:
Jack Anderson Copywriter:
Pamela Mason Davey Art Director:
Kathy Saito Illustrator:
Sonja Max Graphic Designers:
Kathy Saito/Sonja Max/Henry Yiu/Yuri Shvets
Basic description of the project:
AMES International approached Hornall Anderson with the need to address their flagship line of Emily’s chocolate covered fruit and nut products. Their goal was to build a strong national brand around Emily’s, strengthen existing retail relationships and expand their distribution into specialty retail and discount stores.
We began with identifying a color palette that was unique in the space and paired it with a distinctive and playful illustration style. The new packaging contributed to a dramatic up-tic in sales (40%) and is directly attributed to entry into Wal-Mart, Target, Costco and numerous other specialty food retailers.