Credits Corporate Name of Client:
Booths Supermarkets Design Company:
Storm Brand Design, Elland, United Kingdom Executive Creative Director:
Bruce Drinkwater Design Director:
Liz Fisher Graphic Designers:
Kathryn Knowles/Rob Barson
Basic description of the project:
Booths Supermarkets are a Lancashire based, family company which deliver high quality produce. Only around 100 product lines have been deemed worthy to bare the Booths name, one of which is a range of cheeses.
Objectives - To design a range of cheeses which reflect the overall Booths brand style - using quirky illustrations to give products character and individuality.
Relating each cheese to a story, poem or saying for example:
Cheshire Cheese - Cheshire cat
Double Gloucester - Dr. Foster went to Gloucester
The Booths packaging colour palette was used to colour code cheese from different regions.