Credits Corporate Name of Client:
RTS Rieger Team Advertising Agency:
RTS Rieger , Leinfelden-Echterdingen Creative Director:
Boris Pollig Copywriters:
Markus Koch/Christine Graf Graphic Designer:
Chief Clerk: Jörg Dambacher Project Management: Thorsten Hauf
Basic description of the project:
“Wirtschaftswunder”: A pair of German jeans that are suitable for the office and for “the club”. The jeans are not meant for teenagers, but for a more mature, successful person. The packaging also shows the connection to an office environment. The jeans are clean folded in a classical brown register, the ones that are reminiscent of German offices. The whole thing is closed by red elastic you can find in every office drawer. On the packaging you will find another typical office tool: A stamp – with the claim “Work hard, live harder”.