BIKE Proflex 2
Credits Corporate Name of Client:
Bike Athletic Design Company:
Ciulla|MLR, Chicago Executive Creative Director:
Sam Ciulla Design Director:
Tom Jones Graphic Designer:
Basic description of the project:
BIKE Athletic introduced new cutting edge structural and graphic packaging for its athletic protection line to revolutionize the sports protective gear category. The structural packaging created a new, patented technology with innovative printing techniques and form moldings, while allowing for 50% more product display. Bright, bold colors and graphics convey the authentic BIKE heritage while communicating superior protection, athletic excellence and performance.