Credits Corporate Name of Client:
QUOLOFUNE Design Company:
Shigeno Araki Design & Co., Osaka Executive Creative Director:
Shigeno Araki Art Director:
Shigeno Araki Graphic Designer:
Basic description of the project:
“Quolofune” is Confectionery Company that, along with other sweets, mainly supplies Castella, a Portuguese sweet. The meaning of “Quolofune” is a black ship. The logo of “Quolofune” uses both Chinese character and alphabet. “Quolofune” tries to express its world only through logotype and color that is only black and white. The contrast between the sweets and the simple and bold expression on the package is also a distinctive feature of design concept.