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Silver Winner

Consumer Campaign
Entrant: Saatchi & Saatchi, New York
Tide Coldwater
"Empire State Building", "Stadium"," Cruise Ship"
Credits
Chief Creative Officer: Tony Granger
Corporate Name of Client: Procter & Gamble
Advertising Agency: Saatchi & Saatchi, New York
Executive Creative Directors: Jan Jacobs/Leo Premutico
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Illustrators: Saddington/Baynes; Kevin Li - Designer