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Silver Winner

Art Direction Campaign
Entrant: AlmapBBDO, São Paulo
Havaianas Slim
"If you like delicate .....", "We made the size ....."," Havaianas make you more ....."," Ideal for seduction ....."," Straps 5 milimeters ....."," If he praises your eyes ....."
Credits
Chief Creative Officer: Marcello Serpa
Corporate Name of Client: Sao Paulo Alpargatas
Advertising Agency: AlmapBBDO, São Paulo
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Fernando Nalon
Illustrators: Daniel Moreno/Jose Cortizo Junior