London International Advertising Awards London International Advertising Awards 2019-03-25T06:57:25Z 2019-03-25T06:57:25Z London International Advertising Awards 11.5606 LIA 2007 1 1 2 1 2 1 0 False False False 0 0 0 0 False False
Medium Category Company City Country Brand Name of Product Corporate Name of Client Advertising Agency Advertising Agency City Design Company Design Company City Container Company Container Company City Executive Creative Director(s) Creative Director(s) Design Director(s) Copywriter(s) Art Director(s) Photographer(s) Illustrator(s) Graphic Designer(s) Engraver(s) Other In less than 100 words, give a basic concept of the design.
Package Design Beers Demner, Merlicek & Bergmann Vienna AUSTRIA Stiegl Beer Stieglbrauerei zu Salzburg GmbH Demner, Merlicek & Bergmann Vienna Demner, Merlicek & Bergmann Vienna Franz Merlicek Franz Merlicek/Felix Broscheit Felix Broschei On a regular basis Stiegl, the top-quality Austrian brewerey, produces a limited edition of special beers for beer gourmets. Sold in 1,5 litre flip top bottles, these delicacies are not only characterised by their exceptional taste, but the bottles themselves have a strong presence due to the unusual asthetic design of their labels.
Package Design Beverages - Alcoholic Kolle Rebbe Hamburg GERMANY Anthony' s Super Schnapps Canister Anthony' s Mini Garage Winery Kolle Rebbe/KOREFE Hamburg Katrin Oeding Katrin Oeding Sabine Manecke/Alexander Baron Reginald Wagner/Benjamin Pabst Sonja Kliem IDEA For the spirits range of ANTHONY’S GARAGE WINERY we developed a campaign to persuade Munich’s number one address for delicacy foods, Dallmayer, to order the liqueurs. SOLUTION We designed and realised ANTHONY’S SUPER range. In keeping with their origin from the GARAGE, they are filled into handy schnapps canisters. The packaging concept for distribution to Dallmayer included finding a name and designing ANTHONY’S SUPER Z (plum liqueur), SUPER K (cherry schnapps), SUPER W (Williams Christ peach liqueur).
Package Design Beverages - Alcoholic Lewis Moberly London UNITED KINGDOM Monkey Shoulder Whisky William Grant & Sons Lewis Moberly London Mary Lewis Mary Lewis/Guy Middleton Joanne Smith BRIEF To create the identity for a new blended malt whisky, appealing to a younger audience who respond to contemporary brands which are not based on marketing myth. Monkey Shoulder is the name given to the stoop malt men acquire from repeatedly turning the malt by hand. RATIONALE A simple bottle is decorated with three dimensional monkeys appropriately positioned on the shoulder. Each monkey represents each of the three malts which form the blend. The iconic monkeys are supported by a typographic label which tells the malt men story. TARGET AUDIENCE Young professionals and whisky enthusiasts.
Package Design Beverages - Non Alcoholic Reach Bristol UNITED KINGDOM Johnsons Juice Daniels Reach Bristol Richard Evans Mark Rylands Liz Stannard Alan Foster With the subtle incorporation of the hand picking the best of the crop within the tree, we have created an ownable device that represents just what the brand had stood for since 1984. The new identity has a strong shelf presence, the iconic tree reflecting the character and personality of the Johnsons Juice Co and at the same time the design symbolised how natural Johnsons Juice is. The result is a superior quality juice, full of all the natural goodness and health benefit of a home-squeezed juice
Package Design Beverages - Non Alcoholic Subplot Design Vancouver CANADA FullyLoadedTea FullyLoadedTea Inc. Subplot Design Vancouver Matthew Clark/Roy White Matthew Clark People Photography: Stock; All Other: Raeff Miles Matthew Clark/Roy White/Steph Gibson Matthew Clark FullyLoadedTea is the bold, opinionated, full-flavor, big attitude line of whole leaf teas and all-fruit tisanes in a world of the “wishy-washy”. A complete identity system was developed, including a packaging system for eight flavours of tea, sachets, and point of sale displays. The system rants against the “watered down world”. Flavour names jump out of the rants, while a flavour-inspired painted background with illustrated fruit blends and iconic photography bring both the storytelling and flavour story to life. The packaging system also integrates a unique drop-down drawer for restaurant and café display purposes, instead of the typical ripped front.
Package Design Confectionery / Snacks Hornall Anderson Design Seattle, Washington UNITED STATES Emily's Chocolates AMES International Hornall Anderson Design Seattle Jack Anderson Pamela Mason Davey Kathy Saito Sonja Max Kathy Saito/Sonja Max/Henry Yiu/Yuri Shvets AMES International approached Hornall Anderson with the need to address their flagship line of Emily’s chocolate covered fruit and nut products. Their goal was to build a strong national brand around Emily’s, strengthen existing retail relationships and expand their distribution into specialty retail and discount stores. We began with identifying a color palette that was unique in the space and paired it with a distinctive and playful illustration style. The new packaging contributed to a dramatic up-tic in sales (40%) and is directly attributed to entry into Wal-Mart, Target, Costco and numerous other specialty food retailers.
Package Design Confectionery / Snacks Shigeno Araki Design & Co. Osaka JAPAN QUOLOFUNE QUOLOFUNE Shigeno Araki Design & Co. Osaka Shigeno Araki Shigeno Araki Mizuho Tada “Quolofune” is confectionery company that mainly supplying Castella (origin is a Portuguese sweet) and other sweets. The meaning of “Quolofune” is a black ship. The logo of “Quolofune” uses both Chinese character and alphabet. There are not much illustration on “Quolofune” products. “QUOLOFUNE” tries to express its world only logotype and color that is only black and white. The contrast between the sweets and the simple and bold expression on the package is also distinctive feature of design concept.
Package Design Cosmetics Biles Inc. Surrey, United Kingdom UNITED KINGDOM Superdrug White Superdrug Biles Inc. Thames Ditton, Surrey Diamond Packaging Buffalo, USA Anthony Biles Anthony Biles/Hailey Phillips Tim Platt Anthony Biles/Hailey Phillips Superdrug briefed us to develop sub-branding and packaging for a new tooth whitening range. Existing competitive products show models sporting perfect smiles combined with medical/dental undertones, or are purely medical/dental looking. Whitening products don't have medical benefits they are cosmetic; to reflect this more accurately we used sophistication of design to create consumer trust, rather than false medical cues. The packs communicate that 'there is white, and then there is really white', by featuring the sub-brand name in brilliant glossy white, against a matt off-white background. The packs also include a happy teeth motif with the strap-line 'Love That Smile'.
Package Design Dairy Products Storm Brand Design Elland, United Kingdom UNITED KINGDOM Booths Cheese Booths Supermarkets Storm Brand Design Elland, United Kingdom Bruce Drinkwater Liz Fisher Kathryn Knowles/Rob Barson Booths Supermarkets are a Lancashire based, family company which deliver high quality produce. Only around 100 product lines have been deemed worthy to bare the Booths name, one of which is a range of cheeses. Objectives - To design a range of cheeses which reflect the overall Booths brand style - using quirky illustrations to give products character and individuality. Relating each cheese to a story, poem or saying for example: Cheshire Cheese - Cheshire cat Double Gloucester - Dr. Foster went to Gloucester The Booths packaging colour palette was used to colour code cheese from different regions.
Package Design Foods Jung von Matt Hamburg GERMANY Oh it´s fresh Oh it´s fresh Jung von Matt Hamburg Arno Lindemann/Bernhard Lukas Tom Hauser Soeren Porst Lisa Port The Oh it´s fresh! - milk udder packaging. At the coffee shop chain “Oh it’s fresh!” – as the name might suggest – freshness is the name of the game, whether you go for tasty bagels, freshly squeezed juices or specialty coffees. And how better to demonstrate this commitment to freshness than by reflecting it in even the tiniest details in “Oh it’s fresh!” stores: the unusually designed single portions of milk with a little udder printed on them – the milk pretty much goes straight from the cow into your coffee!
Package Design Foods Lewis Moberly London UNITED KINGDOM Selfridges Brand Packaging Selfridges & Co Lewis Moberly London Mary Lewis Mary Lewis Sarah Roberts BRIEF Selfridges is best known for fashion and style, its celebrated food hall needed the same kudos. The brief was to create a collectable, desirable range of packaging for Selfridges brand packaging across diverse forms and products. Launched this autumn 2006, the eclectic mix of packaging reflects Selfridges’ rich and varied history. Archive graphics are mixed with contemporary structures and finishes and some fashion cues. RATIONALE An iconic ‘S’ unites the range and Selfridges’ distinctive brand yellow is used boldly but sparingly to add bursts of colour tempered with white, silver, black and bronze.
Package Design Foods P & W Design Consultants London UNITED KINGDOM Fresh Pasta Fresh Pasta Company P & W Design Consultants Marylebone, London Adrian Whitefoord/Simon Pemberton Wesley Anson Object To create packaging for a company which makes high quality fresh pasta by hand using the finest ingredients, then delivers it to your door the next day. Concept Each batch of pasta is unique, a beautifully handcrafted-------, portrayed on the pack as a fine art print. Signed by the ‘artist’. Target audience High end consumers and those shopping for a dinner party or as a special treat, as well as delis and farm shops.
Package Design Structural Packaging Pande Design Solutions São Paulo BRAZIL Baldinho Ninho Nestlé Brasil McCann São Paulo Pande Design Solutions São Paulo CBL São Paulo Marta Cardoso Ronnie Kinoshita Tatiana Damberg Peterson Sironi Alê Abreu/Carlos Sá/Hiro Ronnie Kinoshita/Peterson Sironi/Renata Almeida/Hugo Freitas/Alexandre Colin CBL Nestlé’s powdered milk Ninho has a new line of special packages created by Pande Design Solutions. This joyfull tin, shaped like a milk bucket, is a sales success and helped to to strengthen the emotional connection consumer have with the brand. The family size buckets reminds the consumer of the antique milk buckets used in traditional farms, and come in seasonal versions. The collectible commemorative packages celebrate the brand, like the 2006 World Cup and 2006’s Christmas. The newest packages come in 5 versions, with 2007 Pan American Games motives.
Package Design Tobacco Products DPZ Propaganda São Paulo BRAZIL Carlton Cigar Store Pack Souza Cruz DPZ São Paulo Carlos Silvério/Francesc Petit Mariana Horta Jacqueline Lemos/Alberto Kim Brasilio Matsumoto/6B Estudio With an action which was totally innovative in Brazil, packs with designs tailor-made for tobacco shops were developed. There were two packs with themes inspired by this sophisticated universe. With its CARLTON CIGAR STORE PACK edition, Carlton gave a more exclusive touch to the pleasure of smoking.
Package Design Tobacco Products DPZ Propaganda São Paulo BRAZIL Carlton Gourmet Pack Souza Cruz DPZ São Paulo Carlos Silvério/Francesc Petit Mariana Horta Jacqueline Lemos/Alberto Kim Brasilio Matsumoto/6B Estudio With an action which was totally innovative in Brazil, packs with designs tailor-made for restaurants were developed. There were two packs with themes inspired by the gourmet universe. With its CARLTON GOURMET PACK edition, Carlton gave a more exclusive touch to the pleasure of smoking.
Package Design Tobacco Products DPZ Propaganda São Paulo BRAZIL Carlton Café Lounge Pack Souza Cruz DPZ São Paulo Carlos Silvério/Francesc Petit Mariana Horta Jacqueline Lemos/Alberto Kim Brasilio Matsumoto/6B Estudio With an action which was totally innovative in Brazil, packs with designs tailor-made for coffee shops were developed. There were two packs with themes inspired by this universe. With its CARLTON CAFÉ LOUNGE PACK edition, Carlton gave a more exclusive touch to the pleasure of smoking.
Package Design Tobacco Products DPZ Propaganda São Paulo BRAZIL Carlton Book Store Pack Souza Cruz DPZ São Paulo Carlos Silvério/Francesc Petit Mariana Horta Jacqueline Lemos/Alberto Kim Brasilio Matsumoto/6B Estudio With an action which was totally innovative in Brazil, packs with designs tailor-made for bookstores were developed. There were two packs with themes inspired by this universe. With its CARLTON BOOK STORE PACK edition, Carlton gave a more exclusive touch to the pleasure of smoking.