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Brochures/Catalogues - Trade
Entrant: Taxi Studio, Bristol
"Paradigm Parables"
Corporate Name of Client: Paradigm
Design Company: Taxi Studio, Bristol
Creative Director: Spencer Buck
Design Director: Ryan Wills
Copywriters: Spencer Buck/Howard Fletcher
Illustrators: Fred Van Deelan/Peter Horridge
Graphic Designers: Olly Guise/Matt Thompson

Basic description of the project:
CLIENT BRIEF: Paradigm is a leading secure communications company. They design, build and launch satellites into space and offer a range of support services to allow troops in war situations to talk to each other. Paradigm needed an inspirational internal communication to set out their brand values for all employees. DESIGN SOLUTION: We devised the Paradigm Parables. A collection of stories that illustrates their brand values in a simple yet compelling way. The real success lies in the fact that the piece became a positive talking point within the company (and beyond).