Credits Corporate Name of Client:
DaimlerChrysler AG Advertising Agency:
Stuttgart Design Company:
Stuttgart Creative Director:
Le Han Nguyen Copywriter:
Gabriele Meinl Art Director:
Basic description of the project:
For the Maybach event calendar “GOING PLACES / Maybach Highly Exclusive Events“, the visual description of event destinations and contents was rendered in an abstract way. Inspired by perspectively layered wood carving – a technique developed in southern Chinese architecture – the motives depicted overlie and complement each other. There, the use of filigrane lasering creates a both visual and haptic, very vivid effect. Presented in a linen folder which may be propped up like a picture frame, eleven images can be combined individually and allow for flexible interaction with the medium.