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Design Finalists

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Entrant: JWT Brazil, Curitiba
91 Rock 2007 Calendar
"Rock 'N' Roll Will Never Die"
Corporate Name of Client: 91 Radio Rock
Advertising Agency: RMG Connect Brazil, Curitiba
Chief Creative Officer: Mario D'Andrea
Creative Directors: Carlos Guimarães/Mario D'Andrea
Copywriter: Felippe Motta
Art Director: Henrique Aguiar

Basic description of the project:
Turning a common gift into something extraordinary. That’s how the 91 Rock 2007 Calendar emerged. A tridimensional gravestone, with the name of 12 rock stars, dead between January and December. In the back of each month, details about the artist and the intriguing facts surrounding his/her death. The creative line of the piece – Rock ‘n’ roll will never die – is lined up with the main proposition of the radio station that emphasizes rock as a cultural phenomenon that guides to ways of life, creates tendencies and brings information and entertainment.