Papierfabrik Scheufelen "The Sky is Not the Limit"
Credits Corporate Name of Client:
Papierfabrik Scheufelen GmbH+Co. Design Company:
Stuttgart Creative Director:
Jochen Raedeker Copywriter:
Jochen Raedeker Art Director:
Kirsten Dietz Illustrator:
Basic description of the project:
This 2007 wall calendar goes beyond the well-known saying that anything is possible. The sky theme shows how crazy Impressionists or radical Expressionists have always reached for and achieved new horizons with their skill and expertise. Reproducing the gentle tone shading of these detailed motifs is a big challenge for both printing technology and paper – and has been realised beautifully on original Scheufelen art paper. That's a testament to the company who invented this art paper and has embraced the philosophy of exceeding the limits of what is possible in order to open up new horizons.