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Design Finalists

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Finalist

Point of Purchase
Entrant: Euro RSCG Worldwide, Shanghai
Johnnie Walker
"Alligators"
Credits
Corporate Name of Client: Moet Hennessy Diageo (China) Co. Ltd.
Advertising Agency: Euro RSCG Worldwide, Shanghai
Executive Creative Director: Eddie Wong
Associate Creative Directors: Ben Sun/Alex Lee
Copywriter: Sam Sun
Art Directors: Eagle Xie/Free Sun/David Dai

Basic description of the project:
These JW 3D posters are an extension to the powerful Johnnie Walker global positioning of 'Keep Walking’. Entertaining executions of the 'Keep Walking' spirit decorated selected MOT (Modern On Trade) outlets in Shanghai.