Credits Corporate Name of Client:
LEGO GmbH Advertising Agency:
Hamburg Creative Director:
Katrin Oeding Design Director:
Reginald Wagner Copywriter:
Alexander Baron Art Director:
Reginald Wagner Photographer:
Reginald Wagner Graphic Designer:
Basic description of the project:
On the occasion of 50 years LEGO in Germany, selected representatives of the press and LEGO partners were to be presented with a first-class gift, with pleasure in the game and creativity that LEGO symbolises like no other toy.
LEGO fan and designer Reginald Wagner designed, produced and photographed with a pinhole camera his personal LEGO memories. The book appeared in a format based on a single piece of LEGO. The front cover and verso are made of real LEGO tiles.