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Design Finalists

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Self Promotion
Entrant: Kolle Rebbe, Hamburg
Corporate Name of Client: LEGO GmbH
Advertising Agency: Kolle Rebbe/KOREFE, Hamburg
Creative Director: Katrin Oeding
Design Director: Reginald Wagner
Copywriter: Alexander Baron
Art Director: Reginald Wagner
Photographer: Reginald Wagner
Graphic Designer: Reginald Wagner

Basic description of the project:
Objective: On the occasion of 50 years LEGO in Germany, selected representatives of the press and LEGO partners were to be presented with a first-class gift, with pleasure in the game and creativity that LEGO symbolises like no other toy. Realisation: LEGO fan and designer Reginald Wagner designed, produced and photographed with a pinhole camera his personal LEGO memories. The book appeared in a format based on a single piece of LEGO. The front cover and verso are made of real LEGO tiles.