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Self Promotion
Entrant: Mytton Williams, Bath, United Kingdom
Mytton Williams
"The Book of No.s"
Corporate Name of Client: Mytton Williams
Design Company: Mytton Williams, Bath
Creative Director: Bob Mytton
Copywriter: John Simmons
Graphic Designer: Chris Roberts

Basic description of the project:
The Book of No.s was produced as a self-promotion piece for the firm's 10 year anniversary. It describes the 10 principles that guide our design work, with 10 promises about our service. The idea uses the interplay of the words 'No / No.' (number) and conveys serious principles with a light touch.