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Finalist

Brochures/Catalogues - Consumer
Entrant: Scholz & Friends, Hamburg
hlx.com
"See the World from Above"
Credits
Corporate Name of Client: Hapag_Lloyd Express GmbH
Advertising Agency: Scholz & Friends, Hamburg
Creative Directors: Heiko Schmidt/Gunnar Loeser/Matthias Schmidt/Stefan Setzkorn
Copywriters: Klaus Huber/Lena Krumkamp
Art Director: Konrad Witzig
Graphic Designers: Meike Schmidt/Yvonne Reinsch

Basic description of the project:
Traveling with the low-cost carrier HLX is the cheapest way to see the world from above. The brochure shows some flight-destinations from above by using simple illustrations; additionally one has to guess which famous landmarks these are.