Podravka "Excerpt of the Eternal Debate About the Heart"
Credits Corporate Name of Client:
Podravka Advertising Agency:
Zagreb Executive Creative Directors:
Davor Bruketa/Nikola Zinic Design Directors:
Imelda Ramovic/Mirel Hadzijusufovic Photographers:
Miran Topic/Domagoj Kunic
Basic description of the project:
The Annual Report is structured in two parts – in the first the interviewed people doubt the importance of the heart, the second part proves it is the only thing that matters. With the exception of the usual information about the company, the annual contains proof as to why it is important to cook with heart. The central illustration of this idea is the autobiographical handwriting of a Croatian writer, which describes his childhood full of Podravka products that will remind millions of people of home and their childhood. The revisor’s report is written on a tape used by accountants in the seventies and eighties.