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Silver Winner

Point of Purchase
Entrant: Scholz & Friends, Berlin
"The Instant Vacation Floor Sticker - Skilift"
Corporate Name of Client: Hapag-Lloyd Express
Advertising Agency: Scholz & Friends, Berlin
Creative Directors: Mario Gamper/Michael Winterhagen
Copywriters: Marc Henschel/Nils Busche
Art Directors: Sandra Weinmann/Marcel Krempin
Photographer: Corbis

Basic description of the project:
This promotion was aimed at bargain hunters who pick their travel destinations rather spontaneously. While they were waiting for boarding, our floor stickers gave them an impression of what their next vacation could be like - at a very reasonable price.