Self Promotion Entrant: Serviceplan München/Hamburg, München Model Book
"My Models"

Credits
Corporate Name of Client: Gerd George; Photographer
Advertising Agency: Serviceplan München/Hamburg, München
Creative Directors: Ekki Frenkler/Carlos Obers
Copywriters: Cosima Hölt/Michael Reill/Carlos Obers
Art Director: Ekki Frenkler
Graphic Designer: Sonja Färber

Basic description of the project:
The models of Gerd George aren’t models at all, they are people on the street, people next door. That’s why he sends a telephone directory, which looks like a typical model-book.