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Silver Winner

Brochures/Catalogues - Consumer
Entrant: Cross Colours, Johannesburg
"Maternity Book"
Corporate Name of Client: Nando's
Advertising Agency: Cross Colours, Johannesburg
Design Company: Cross Colours, Johannesburg
Chief Creative Officer: Joanina Pastoll
Copywriters: Craig Wapnick/Michael Vines

Basic description of the project:
Using a combination of Nando's style copy and colourful illustrations, Cross Colours created "To Maternity and Beyond", a 'book' that covers everything Nandocas need to know about maternity, before and after. The Maternity Book also plays on having a "Pee Wee Pee Wee", which is a fun reference to Peri-Peri, the sauce that has made Nando's famous around the world. The aim of "To Maternity and Beyond" is to help Nandocas feel secure knowing that Nando's will be there for them. The copy and illustrations give the book a truly warm Nando's feel.