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Design Winners

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Gold Winner

Entrant: Serviceplan München/Hamburg, München
Alive e.V. Coalition to Abolish the Death-Penalty
"365 on Death Row"
Corporate Name of Client: Alive e.V. gegen Todesstrafe
Advertising Agency: Serviceplan München/Hamburg, München
Creative Director: Christoph Everke
Copywriter: Helmut Huber
Art Director: Veronika Broich
Graphic Designers: Anja Krumrein/Ivo Hlavac/Massimo Petrolli

Basic description of the project:
We have created a tear-off calendar for ALIVE e.V., to demonstrate that people are being executed under the death penalty every day. On the back of each page there is a picture of a sentenced person as that day's representative victim. By tearing off a consecutive sheet every day we want to communicate that today, tomorrow and every day peoples' lives are literally being torn apart and thrown away.