Integrated Media Entrant: Crispin Porter + Bogusky, Miami Making Things Right Integrated

Credits
Media Type: Poster & Outdoor, Print, Television/Cinema
URL Address: http://www.cpbgroup.com/awards/makingthingsright.html
Corporate Name of Client: Haggar
Advertising Agency: Crispin Porter + Bogusky, Miami
Chief Creative Officer: Alex Bogusky
Creative Director: Rob Reilly
Associate Creative Director: Evan Fry
Copywriters: Bob Cianfrone/Evan Fry/ John Reid/Carl Corbit/Ryan Kutscher
Art Directors: James Dawson-Hollis/Matt Denyer/John Parker/Anja Duering/Kevin Koller/Patrick Horn
Photographers: Bruce Peterson/Michael Leland
Production Company: MJZ
Producer: Jeff Scruton
Director: Rocky Morton
Sound Design Company: Beacon Street Music/Extreme Music/Shadowville Productions
Interactive Creative Director: Jeff Benjamin
Designer/Development Partner/Flash Designer: North Kingdom
Print Producer: Robert Hannau
Director Of Integrated Production: Rupert Samuel
Executive Integrated Producers: Winston Binch/Bill Meadows/Matt Bonin
Integrated Senior Producers - Broadcast: Chad Hopenwasser/Anthony Nelson
Integrated Senior Producer - Art Buying: Jessica Hoffman
Post Production: CO3/Riot
Editor: Paul Kelly
Executive Integrated Music Producer: Bill Meadows


Basic description of the project:
Few brands have had the impact on American men’s fashion that Haggar has. Unfortunately that occurred decades ago. Recently Haggar was viewed as a second-tier, tired brand. The challenge was to re-ignite Haggar’s relevance with Boomer men and be the one clothing brand directed towards this oft ignored target. Haggar was positioned as the provider of clothing that’s made right and stands the test of time. Clothing as tools for men rather than temporary fashion. The philosophy, “Making Things Right” re-engages today’s stand-up man, establishing Haggar is the brand that makes things right in apparel and in society.