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Integrated Media Finalists

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Integrated Media
Entrant: Crispin Porter + Bogusky, Miami
Coke Vs. Coke Zero
Media Type: Ambient, Digital Media, Poster & Outdoor, Print, Radio, Television/Cinema
URL Address:
Corporate Name of Client: Coke Zero
Advertising Agency: Crispin Porter + Bogusky, Miami
Chief Creative Officer: Alex Bogusky
Creative Director: Dave Schiff
Associate Creative Director: Alex Burnard
Copywriters: Erkki Izarra/Adrian Alexander/Rob Thompson
Art Director: DaYoung Ewart
Photographer: Getty Images
Production Company: Villians, Nutmeg
Executive Producer: Richard Goldstein
Directors: Fred Goss/Steve Capstick
Sound Design Company: Beacon Street
Interactive Creative Director: Jeff Benjamin
Designers: Jiwon Lee/Charles Carlson/Matt Payson/Kenny Kim/Oliver Rabenschlag
Print Producer: Michelle Gaitan
Development Partner: Avatar Labs
Flash Designer: Charles Carlson
Director Of Integrated Production: Rupert Samuel
Executive Integrated Producers: Winston Binch/Jill Kershaw
Integrated Senior Producer - Broadcast: Paul Gunnarson
Integrated Producer - Broadcast: Matthew Anderson
Integrated Senior Producer - Art Buying: Rebecca O'Neil

Basic description of the project:
Everyone knows that diet colas never taste like the real thing. So how do you convince a skeptical world that your new, zero calorie drink actually tastes like Coke? In this hyper-litigious society, there can only be one answer: you file a law suit, against yourself, for stealing your own taste. Or at least you have some fun with the notion by hiring two actors to play Coke executives, and have them recruit real attorneys for a lawsuit against Coke Zero. Then you turn the whole thing into a big integrated campaign. Like this one.