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Integrated Media Winners

Grand Prize   |   Winners   |   Finalists

Gold Winner

Integrated Media
Entrant: Duval Guillaume, Brussels
Media Type: Ambient, Poster & Outdoor, Television/Cinema
Corporate Name of Client: GAIA
Advertising Agency: Duval Guillaume, Brussels
Group Creative Directors: Katrien Bottez/Peter Ampe
Copywriter: Tom Berth
Art Director: Geert De Rocker
Photographer: Charlie De Keersmaecker
Graphic Designer: Seb De Roover
Agency Producer: Tom Garcia
Production Company: Caviar, Brussels
Producer: Isabelle Verreyke
Directors: Wim Bonte/Birger Platteeuw
Sound Design Company: Masda, Brussels

Basic description of the project:
OBJECTIVE : Put the topic of painfully castrating pigs without narcosis, back on the political agenda. CONCEPT : The sound says it all. We used the sound of crying castrated piglets as a sample for a hit single of the fictitious band Pigs in Pain. The whole campaign wasn’t revealed before the act had become a hit TARGET AUDIENCE : Young people willing to act + Politicians