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Integrated Media Winners

Grand Prize   |   Winners   |   Finalists

Silver Winner

Integrated Media
Entrant: BBDO New York, New York
Red Stripe
Media Type: Digital Media, Poster & Outdoor, Television/Cinema
URL Address:
Corporate Name of Client: Guinness (Diageo)
Advertising Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Creative Director: Dan Kelleher
Associate Creative Directors: Richard Ardito/Grant Smith
Copywriter: Grant Smith
Art Director: Richard Ardito
Agency Producer: Josh Eisenman
Production Company: Barbarian Group

Basic description of the project:
Red Stripe is a premium beer from Jamaica known for its stubby bottle. Our challenge was to get the attention of jaded consumers and grow the Red Stripe brand… without losing its soul. Our approach is simple: celebrate the fun and enjoyable aspects of life, namely beer (i.e. “Hooray beer!”), and at the same time, heckling the tedious and unrewarding situations in life (¬i.e. “Boo creepy foot doctor,” “Boo painful flying road debris,” “Boo crying celebrities”).