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Integrated Media Winners

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Silver Winner

Integrated Media
Entrant: Crispin Porter + Bogusky, Miami
Volkswagen Jetta - "Safe Happens"
Media Type: Poster & Outdoor, Print, Television/Cinema
URL Address:
Corporate Name of Client: Volkswagen
Advertising Agency: Crispin Porter+ Bogusky, Miami
Chief Creative Officer: Alex Bogusky
Executive Creative Director: Andrew Keller
Creative Directors: Rob Strasberg/Tony Calcao
Copywriters: Tim Roper/Yutaka Tsujino/Carl Corbitt/Jason Wolske
Art Directors: Dave Clemans/Dawn Yemma/Kevin Koller/Mike Ferrare
Production Company: Epoch Films
Executive Producers: Dough Halbert/Melissa Miller
Directors: Phil Morrison/Matt Aselton
Sound Design Company: Co O’Neil @ Evolution Engine
Interactive Creative Director: Jeff Benjamin
Designers: Connor McCann/Thomas Rodgers/James Martis
Interactive Digital Artists: Thomas Rodgers/James Martis/Dayoung Ewart
Development Partner: Hanson Dodge/Domani
Flash Developer: Luis Santi
Director Of Integrated Production: Rupert Samuel
Executive Integrated Producer: Winston Binch
Integrated Producers - Broadcast: Letitia Jacobs/Cheri Anderson/Dan Ruth
Integrated Senior Producers - Art Buying: Jessica Hoffman/Meghan DeBruler

Basic description of the project:
Most car safety advertising adhered to the same formula: Controlled crashes in controlled environments with simulated human beings. And the talk was usually about avoiding the accident. The VW Jetta had front and side impact ratings that rivaled the best. But it also had that notoriously honest VW point of view on all things automotive. “Safe happens” was a way to deliver that point of view to demonstrate that the brand understands how safety features we take for granted can be just as startling as the danger they confront.