Credits Media Type:
Poster & Outdoor, Print, Television/Cinema URL Address:
http://www.cpbgroup.com/awards/vwfeaturesjetta.html Corporate Name of Client:
Volkswagen Advertising Agency:
Crispin Porter+ Bogusky,
Miami Chief Creative Officer:
Alex Bogusky Executive Creative Director:
Andrew Keller Creative Directors:
Rob Strasberg/Tony Calcao Copywriters:
Tim Roper/Yutaka Tsujino/Carl Corbitt/Jason Wolske Art Directors:
Dave Clemans/Dawn Yemma/Kevin Koller/Mike Ferrare Production Company:
Epoch Films Executive Producers:
Dough Halbert/Melissa Miller Directors:
Phil Morrison/Matt Aselton Sound Design Company:
Co O’Neil @ Evolution Engine
Interactive Creative Director: Jeff Benjamin Designers: Connor McCann/Thomas Rodgers/James Martis Interactive Digital Artists: Thomas Rodgers/James Martis/Dayoung Ewart Development Partner: Hanson Dodge/Domani Flash Developer: Luis Santi Director Of Integrated Production: Rupert Samuel Executive Integrated Producer: Winston Binch Integrated Producers - Broadcast: Letitia Jacobs/Cheri Anderson/Dan Ruth Integrated Senior Producers - Art Buying: Jessica Hoffman/Meghan DeBruler
Basic description of the project:
Most car safety advertising adhered to the same formula: Controlled crashes in controlled environments with simulated human beings. And the talk was usually about avoiding the accident.
The VW Jetta had front and side impact ratings that rivaled the best. But it also had that notoriously honest VW point of view on all things automotive. “Safe happens” was a way to deliver that point of view to demonstrate that the brand understands how safety features we take for granted can be just as startling as the danger they confront.