Home   |   Back to LIA Main Home
Advanced search  

Package Design Finalists

Grand Prize   |   Winners   |   Finalists


Entrant: P & W Design Consultants, London
Fresh Pasta
Corporate Name of Client: Fresh Pasta Company
Design Company: P & W Design Consultants, Marylebone, London
Creative Directors: Adrian Whitefoord/Simon Pemberton
Graphic Designer: Wesley Anson

Basic description of the project:
Object To create packaging for a company which makes high quality fresh pasta by hand using the finest ingredients, then delivers it to your door the next day. Concept Each batch of pasta is unique, a beautifully handcrafted-------, portrayed on the pack as a fine art print. Signed by the ‘artist’. Target audience High end consumers and those shopping for a dinner party or as a special treat, as well as delis and farm shops.