Tobacco Products
Entrant:
DPZ Propaganda,
São Paulo
Carlton Cigar Store Pack
Credits Corporate Name of Client:
Souza Cruz Advertising Agency:
DPZ ,
São Paulo Creative Directors:
Carlos Silvério/Francesc Petit Copywriter:
Mariana Horta Art Directors:
Jacqueline Lemos/Alberto Kim Illustrators:
Brasilio Matsumoto/6B Estudio
Basic description of the project:
With an action which was totally innovative in Brazil, packs with designs tailor-made for tobacco shops were developed. There were two packs with themes inspired by this sophisticated universe. With its CARLTON CIGAR STORE PACK edition, Carlton gave a more exclusive touch to the pleasure of smoking.