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Package Design Finalists

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Beverages - Non Alcoholic
Entrant: Reach, Bristol
Johnsons Juice
Corporate Name of Client: Daniels
Design Company: Reach, Bristol
Executive Creative Director: Richard Evans
Creative Director: Mark Rylands
Graphic Designer: Liz Stannard
Engraver: Alan Foster

Basic description of the project:
With the subtle incorporation of the hand picking the best of the crop within the tree, we have created an ownable device that represents just what the brand had stood for since 1984. The new identity has a strong shelf presence, the iconic tree reflecting the character and personality of the Johnsons Juice Co and at the same time the design symbolised how natural Johnsons Juice is. The result is a superior quality juice, full of all the natural goodness and health benefit of a home-squeezed juice