Beverages - Non Alcoholic Entrant: Subplot Design, Vancouver FullyLoadedTea

Credits
Corporate Name of Client: FullyLoadedTea Inc.
Design Company: Subplot Design , Vancouver
Creative Directors: Matthew Clark/Roy White
Copywriter: Matthew Clark
Photographers: People Photography: Stock; All Other: Raeff Miles
Illustrators: Matthew Clark/Roy White/Steph Gibson
Graphic Designer: Matthew Clark

Basic description of the project:
FullyLoadedTea is the bold, opinionated, full-flavor, big attitude line of whole leaf teas and all-fruit tisanes in a world of the “wishy-washy”. A complete identity system was developed, including a packaging system for eight flavours of tea, sachets, and point of sale displays. The system rants against the “watered down world”. Flavour names jump out of the rants, while a flavour-inspired painted background with illustrated fruit blends and iconic photography bring both the storytelling and flavour story to life. The packaging system also integrates a unique drop-down drawer for restaurant and café display purposes, instead of the typical ripped front.